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TOYLAB
TOYLAB
ToyLab is a US-based company created with the goal of adapting a very successful Japanese brand, Toyroyal, and its top-quality products acclaimed by children and parents in Asia for the American market. Specializing in infant products and educational toys dedicated to all little explorers who are curious about the world.
In spearheading the packaging design for our US brand's toy launch, our approach was centered on collaboration, innovation, and spotlighting the unique product attributes that distinguish us from competitors. We worked closely with talented illustrators and trusted packaging vendors to bring the brand's vision vividly to life.
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