In crafting the visual identity for this startup cosmetic brand, we've carefully curated a concept that embodies the essence of neutral femininity elevated to a sophisticated level. Our aim is to create a visual language that resonates with both consumers and professional makeup artists, offering a practical yet refined experience.

​The feminine elements within our visual identity strike a delicate balance between girlish charm and elevated sophistication. Clean lines, minimalist designs, and subtle yet impactful imagery convey an understated elegance that appeals to both the consumer seeking everyday beauty solutions and the professional seeking reliable and versatile cosmetics.